Google introduced new algorithm on 26th September 2013 on Google’s 15th Birthday and they named it Hummingbird. But For People it’s going to be Google Hummingbird like Google Panda and Google Penguin. Now question is what are the changes they have made or what are things they have applied into this new algorithm most of the people are saying that they introduce this update for better results for longer tail keyword inquiries and Voice command results. But still things aren’t clear enough and people are concern as well, as Google didn’t come up to people with their exact explanations. Some people lose their positions and rankings so they are blaming this new algorithm, some people disagreed with it and they are blaming Google Panda or Google Penguin seems interesting as nobody knows which algorithm to blame at the moment .
Now most of the SEO individuals and companies will have a big question in their mind and that is “Does this mean SEO is dead?” I will say No because what I feel nothing has been changed massively things are going to be the same if you maintain things positively from the beginning, what I meant by it? I meant if you have high quality unique contents and if you have high quality and relevant websites linking to your websites for which you are doing SEO, than your websites are still going to rank well. Things what Google meant to be important in past will remain important for sure as those are the basic need of SEO (Search Engine Optimization). So far what we get to know from Google, Hummingbird is focused on ranking information based on a more intelligent understanding of search requests. As Internet data volumes explode we increasingly have to type more and more words into Google Search to gain greater accuracy of search results. Often we need to go through multiple searches to find the information we are looking for, which is frustrating and time consuming as well. So far everything sounds good but still the question remains, what exactly going to be happen and only Google can provide a clear thought to people. As Internet marketing continuously growing as one of the most important facets in any advertising campaign, businesses around the world they are wondering if this update will help or hurt their business.
I wish good luck to Google with their new algorithm and I hope it will help us, as so far we know it has been introduced for ranking information based on a more intelligent understanding of search requests for to have accurate search results. As Google want people to save their time that means Google is giving priority search keywords at the moment. So I think people needs to choose accurate and best keywords for their website and business at the moment so it will help them to get more traffic and a good response from Google. This update was introduced by Amit Singhal, senior vice president of search at Google. All we need to do at the moment is to wait for a response from Google, where Google will officially explain about this new algorithm update to us.