On 20th January 2014 Matt Cutts written in his blog “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
Why he said so because now people are getting backlinks through this way to gain position in Google. People are contacting blog owners or different SEO Companies created their own blog network to create backlinks through this way. Most of the time quality of the content remains worse.
I must admit it’s not the right way to have backlinks if you are doing something it needs to be unique at least if you are doing it through blogging than at least the quality of the content needs to be top notch. Blog is not about a bunch contents only blog means where people will be able to find desired things and information about exact and unique things, though you will be able to find some blogs where they used to publish rumors and other bad stuff or some blogs are just for fun. Every blog describes its own view. These days blog’s become a marketplace why I said so because in most of the blogs you will smell SEO typo content. That’s the reason why Google is going to take certain step against it to stop blog spammers I still believe if someone is going to refer you in his/her blog that will be worthy instead you are going to buy some junk links from blog networks through low quality contents.
Matt Cutts also given an example in his writing that- “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way anymore, here’s an example unsolicited, spam email that I recently received:
My name is XXXXXXX XXXXXXXX and I work as a content marketer for a high end digital marketing agency in [a city halfway around the world]. I have been promoting high quality content in select niches for our clients.
We are always on the lookout for professional, high class sites to further promote our clients and when I came across your blog I was very impressed with the fan following that you have established.I [sic] would love to speak to you regarding the possibility of posting some guest articles on your blog. Should you be open to the idea, we can consider making suitable contribution, befitting to high standard of services that your blog offers to larger audience.
On my part, I assure you a high quality article that is-
– 100% original
– Well written
– Relevant to your audience and
– Exclusive to you
We can also explore including internal links to related articles across your site to help keep your readers engaged with other content on your blog.
All I ask in return is a dofollow link or two in the article body that will be relevant to your audience and the article. We understand that you will want to approve the article, and I can assure you that we work with a team of highly talented writers, so we can guarantee that the article would be insightful and professionally written. We aim to write content that will benefit your loyal readers. We are also happy to write on any topic, you suggest for us.”
For more information and updates regarding this guest blogging you can check the following link http://www.mattcutts.com/blog/guest-blogging/ Also to learn more about recent updates and changes you can follow Matt cutts blog which is http://www.mattcutts.com/blog/ also you can follow Google Webmaster help in YouTube as well https://www.youtube.com/user/GoogleWebmasterHelp